Is it time for The Voice to go quietly?

New music contest show, The Voice, debuted a few weeks ago with the expectations of fighting BBC’s corner against ITV rival Britain’s Got Talent. However, last Saturday the star-studded show lost viewers of about 4 million and received online ratings as being disinterested and bored.

When I first watched The Voice, it was refreshing to watch a competition show not based around sob stories and talent determined from personality. It had its own USP – the blind auditions, big red buttons and spinning chairs saying “I want you” along with the boxing ring sing off and no nasty Simon! Its positivity was enjoyable to watch just for the fact of real talent being rewarded. But now the reluctancy to provide us with some juicy villains and reasons to scream at the TV is now taking its toll …on a lot of the public. It has just failed to provide any interesting news-worthy shake-ups to maintain its momentum.

Facebook Buying Instagram – What Could It Mean for Us PR Peeps?

In the last month it was announced that Facebook will be buying Instagram for a total of $1 billion – this includes $300 million cash and 23 million Facebook market shares to the Photo sharing App. In the S-1 statement, Facebook stated that it has 901 million active users every month with 300 million photos uploaded per day.

This seems like a lot of photo activity already – so what benefit will they gain from buying a Photo Sharing App for such a high price when it doesn’t even gain any revenue?

While PRs and Marketers ride on the social media train with no idea of its destination, it will be interesting to see how this unfolds for us all.

Question: Can you imagine a company without any social media? Answer: Can you imagine a shop without any staff?

Could you imagine going into a shop and there weren’t any staff? Except for the obvious (taking everything you can and run!), how would you react? Imagine a world if there wasn’t anyone to contact for customer complaints or queries, sales advice or general socialising. Your shopping experience would be so misguided and boring!