PR: Five reasons why I love agency work!

As some of you may know, I’m currently on my placement year working for two AWESOME Leeds-based PR agencies, Umpf and The Right Agency. I’ve been working with them since May 2012 on some amazing yet challenging accounts (Seven in total, plus other smaller jobs I do to help out with others)! Both agencies share the same offices and some of the same accounts – Umpf is a consumer PR agency while The Right Agency is B2B and trade.

Last week at the PRide YL Awards, both agencies won a collection of Gold and Silver awards (in fact, Umpf cleaned up with five Golds and one Silver)!! It really does prove that some of the best quality PR agencies are in the north – just take a read through this to find out why.

But anyway, here are a few reasons why I love working for these two agencies and agency life in general. I admit I’ve never worked in-house before so I’m not comparing the two, but I do recommend agency work to any young PR practitioners wanting to get a great start.

I’ve also snapped this up over a couple of train journeys so it’s in no way perfect!

Here’s a meaty stunt to put you off your dinner!

Product launches in the gaming industry are becoming weirder and weirder – woohoo! I love weird stunts and it of course makes great PR.

I think it’s safe to say that Resident Evil has really spear-headed its rivals with this one. I love a bit of gore, but even this killer stunt would have me freaked out. Considering I screamed in my teddy’s face when I thought there was a person in my bed, I think the butcher behind the counter would probably get a beating before I run to safety!

From the Classroom to the Real Thing!

Hey everyone,

I’ve not blogged in ages! Been looking for jobs, a placement and getting things back on track after Christmas and the ‘Re-freshers’ in January. But back to normal now!

So I got a job… and a placement! finished my 2^nd day at my placement today, and feel like I’ve learnt so much!

My placement is at Clearsilver and they seem very accommodating to other work experience placements, which is great in helping people more employable!

Increase in university fees – a good thing?

When opening Word, I first typed Interest Rates (instead of uni fees – dur! That’s when you know when you’ve spent far too much time doing your Organisations assignment).

But if you think about it, the money that you spend on university prices is an investment on your life! Getting into around £25,000 debt for a degree less than a 2:1, in my eyes, isn’t worth it!

Why I Chose to Study PR

Since studying Business Studies and Psychology I have always been fascinated in human and consumer behaviour in relation to sales and the media, and felt studying English Language had taught me a great deal into being a creative writer.

I believe that in order to target your audience properly, you must be able to understand them, form a relationship, and they will therefore identify with your message. ‘’PR is pray for play’’ (Fred Hoar) – in order to get your message into the media you must recognise what is popular and what will gain attention!